China Outbound Tourism Trends 2024
291 million mainland residents traveling internationally, marking a notable 41.3% year-on-year increase
As global travel recovers steadily from pandemic-induced restrictions, new consumer behaviors and emerging market dynamics are shaping the future of travel.
According to the recent report Exploring New Frontiers: 2024 Outbound Travel Trends and Insights by integrated marketing consultancy PCG, China outbound tourism is rapidly recovering, with significa…