China Search Engine Market Overview

Bing now dominates desktop searches in China, capturing around 50% market share

China’s search engine market is experiencing notable shifts in 2024. Baidu remains the leader, capturing approximately 54% of overall search traffic, although its dominance has notably decreased from prior years.

Microsoft's Bing has surged into second place, now holding about 30% market share—a dramatic increase compared to previous years, driven large…