China Innovation Watch

China Innovation Watch

Share this post

China Innovation Watch
China Innovation Watch
China’s consumers going premium, personal
Copy link
Facebook
Email
Notes
More

China’s consumers going premium, personal

Emerging consumer trends in China reveal high-end, digital-driven growth alongside significant structural shifts.

May 06, 2025
∙ Paid

Share this post

China Innovation Watch
China Innovation Watch
China’s consumers going premium, personal
Copy link
Facebook
Email
Notes
More
Share
  • Consumption structure shifts towards premium, functional, and sustainable choices

  • High certainty sectors like pet food, cosmetics, and premium alcohol thrive

  • Digital innovation boosts personalized marketing and operational efficiency

  • IP-driven collaborations elevate emotional value, capturing younger demographics

  • Overseas expansion becomes strategic imperative for domestic brands

China's consumer market is undergoing a profound structural transformation driven by evolving consumer preferences, demographic changes, and digitalization. Post-pandemic recovery efforts and policy interventions since late 2024 have significantly reshaped the consumption landscape according to a latest Deloitte research.

Premiumization and Emotional Appeal Fuel New Growth

China’s consumer preferences are shifting distinctly from conspicuous consumption toward quality, sustainability, and emotional resonance.

High-end, functional, and health-focused products now dominate growth, notably in premium alcohol, pet food, and cosmetics.

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Incitez Pte Ltd
Publisher Privacy ∙ Publisher Terms
Substack
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More