China Innovation Watch

China Innovation Watch

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China Innovation Watch
China Innovation Watch
Smart devices redraw China's digital map
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Smart devices redraw China's digital map

Intelligent hardware, mini-programs, and short video commerce redrawing the digital map in China in Q1 2025.

May 20, 2025
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China Innovation Watch
China Innovation Watch
Smart devices redraw China's digital map
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  • China's total online user base hits 1.259B in March 2025, up 2.2% YoY

  • Smart device app traffic grows nearly 10%—fastest among all sectors

  • Mini-programs drive ecosystem synergies, especially in video and gaming

  • Top tea brands each surpass 10M users as IPOs drive fierce competition

  • OTT and TV apps scale up household presence with 283M active smart TVs

Smart devices break barriers—and scale fast

China’s digital ecosystem is becoming borderless. Users now expect seamless experiences across phones, watches, cars, and TVs. Smart devices are at the heart of this shift.

In March 2025, smart device apps recorded nearly 10% YoY growth—the fastest among all categories, according to data from QuestMobile.

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