WeChat Ecosystem Expands with Mini Stores and Push Distribution
At the 2025 WeChat Open Class on January 9, WeChat announced plans to deepen the integration of its “WeChat Mini Store” (Xiaodian) platform with push-based distribution, signaling a new growth trajectory for private domain e-commerce.
Push-based distribution refers to a sales model where distributors, also known as “pushers” or “regiment leaders,” active…
Keep reading with a 7-day free trial
Subscribe to China Innovation Watch to keep reading this post and get 7 days of free access to the full post archives.