WeChat Ecosystem Expands with Mini Stores and Push Distribution

At the 2025 WeChat Open Class on January 9, WeChat announced plans to deepen the integration of its “WeChat Mini Store” (Xiaodian) platform with push-based distribution, signaling a new growth trajectory for private domain e-commerce.

Push-based distribution refers to a sales model where distributors, also known as “pushers” or “regiment leaders,” active…