marketing

Xiaomi's Art of Social E-Commerce

1.3 million smartphones, nearly 4.8 million pieces of accessories, all sold out in 12 hours. Xiaomi drives traffic flow by social marketing, whereas the…

May 8, 2014

The Secrets Of Xiaomi Marketing Success in China

And they also searched for senior users in forums and picked out 100 out of 1000 to join their operating system design and feedback. These 100 senior…

Nov 27, 2013

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China Innovation Watch

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