China Innovation Watch

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China internet in 2025: scale, shifts, and the battle for user time
China’s internet user base reached 1.123 billion by June 2025, adding 14.36 million in six months, for a penetration rate of 79.7%. Find out details…
Tencent rides AI surge to double-digit profit growth
AI-driven games and marketing push Tencent’s Q2 revenue to RMB184.5 billion, with international gaming up 35% YoY.
China’s social media go granular and AI-powered
Fragmenting platforms, emotion-first marketing, and AI-led decision-making are transforming China’s digital consumer landscape.
Vintage photo trend turns heads in China
Scarcity, nostalgia, and celebrity influence turn a discontinued photo format into China’s latest consumer sensation.
Tencent posts 22% profit surge on AI momentum
Tencent’s high-margin gaming and ad units bankroll ambitious AI expansion, as Q1 profit climbs 22% despite capital spending spike.
Bilibili Achieves Major Profit Milestone in 2025
Discover how Bilibili reached profitability in Q4 2024, driven by 24% advertising growth, mobile gaming success, and AI innovations. Explore key…
TikTok Ban Spurs an Influx of American Users to Xiaohongshu
The hashtag #TikTokRefugee has already garnered over 78 million views and 2 million discussions on Xiaohongshu, with many new users describing the…
Xiaohongshu Poised to Overtake Baidu as China’s Leading Search Engine?
In a groundbreaking development for China’s digital landscape, Xiaohongshu (Little Red Book) is emerging as a dominant force in the search engine…
WeChat Quietly Mimics Xiaohongshu as Tencent Strengthens Its Core Strategy
In an unexpected yet strategic move, WeChat has been quietly introducing a new content feature, closely resembling the popular Chinese lifestyle…
Live Streaming on RedNote: The New Solution for Sexual Wellness Brands?
Recently, many brands selling adult toys and lingerie have ventured into live streaming on platforms like Xiaohongshu (Little Red Book or RED), with a…
The Rise of Tencent Empire
Along with the transition came the change in strategies, Tencent stopped expanding its own business and helped building healthy and profitable open…
WeChat E-commerce Amplifies with Video Account Surge
Despite numerous attempts to dominate the e-commerce stage, Tencent has never relinquished its ambition in the competitive arena.
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