China Innovation Watch

China Innovation Watch

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China’s next interface: AI companions
Fusing tactile design with emotional intelligence, China’s AI companion boom is reshaping global norms in consumer tech, monetization, and intimacy…
Inside China’s FMCG slowdown and premium pivots
From discount shopping in smaller cities to premium toothpaste and coffee, China’s shoppers are redefining value. Here’s how brands are adapting to win.
Why Starbucks blinked in China’s tea-led future
Starbucks is shedding its legacy in China, slashing prices, chasing tea trends, and mimicking local rival Luckin. It battles slowing growth in the…
China’s 618 festival matures beyond the price war
This year's 618 marks a dramatic shift in China's retail strategy—less price-cutting, more platform cooperation, content-driven commerce, and instant…
Vintage photo trend turns heads in China
Scarcity, nostalgia, and celebrity influence turn a discontinued photo format into China’s latest consumer sensation.
China’s most valuable brands in 2025
China’s top brands are growing faster, getting smarter, and reshaping global perceptions—with TikTok, Little Swan, and State Grid leading the…
China’s consumers going premium, personal
Emerging consumer trends in China reveal high-end, digital-driven growth alongside significant structural shifts.
Chagee’s nasdaq debut reshapes china’s tea race
Nasdaq‑listed Chagee parlayed a single‑SKU, franchise‑powered sprint into a US $6 billion market debut, signaling China’s upscale tea boom is primed for…
China’s sex tech revolution goes mainstream
From food delivery to livestreams, tech giants and e-commerce platforms are racing to claim a share of China's booming yet discreet $28B adult products…
China's silent AI revolution is happening in small towns
How China's elderly are quietly fueling AI adoption beyond big tech hubs—and reshaping the digital divide along the way. Apps like Doubao, Kimi, and…
Meituan’s Q4 signals a deeper pivot: from food delivery to infrastructure
Meituan ends 2024 on a high—rising revenue, narrowing losses, and a bet on AI and international growth that could redefine its next chapter.
10 Marketing Trends in China to Watch in 2025
Economic uncertainty, content overload, and evolving consumer mindsets necessitate a return to fundamentals—building genuine brand stories, offering…
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